In dentistry, clinical expertise alone isn’t enough to convert private treatment
plans into accepted cases. Patients’ decisions are driven by more than just
logic—they are influenced by trust, emotions, and perceived value. This is where the role of a Treatment Coordinator (TCO) becomes essential.
By understanding patient psychology and decision-making behaviors, a well-
trained TCO guides, reassures, and educates patients, leading to increased case
acceptance and a smoother patient journey.
The Emotional Impact of a Treatment Coordinator
Studies show that patients making healthcare decisions go through a stages-of-
change process, often experiencing:
1. Uncertainty – Fear of treatment, confusion about costs, and hesitation to
commit.
2. Exploration – Seeking information, reassurance, and a clear understanding of
their options.
3. Decision-Making – Influenced by trust, perceived necessity, and financial
feasibility.
A TCO is trained to navigate these emotions and provide the right support at each stage, ensuring patients feel confident and comfortable in their choices.
1. Building Trust & Reducing Fear – TCOs create a stress-free environment
where patients can openly discuss concerns, ask questions, and receive clear,
jargon-free explanations about their treatment.
2. Guiding Patients Toward Yes – Research shows that patients are more
likely to proceed with treatment when presented with options in a structured,
consultative approach rather than a rushed conversation at the reception desk.
3. Overcoming Financial Barriers – Many patients hesitate due to costs.
A TCO can explain finance plans and payment options, making treatment more
accessible.
The Business Impact: Higher Case Acceptance & Revenue Growth
1. Practices with dedicated treatment coordination see a 20-30% increase in
case acceptance compared to those relying solely on receptionists or clinicians to handle patient discussions. (Journal of Dental Practice Management, 2023)
2. A well-trained TCO can help practices generate thousands in additional
revenue by improving patient communication and follow-ups.
3. Improved Patient Satisfaction – A structured patient journey leads to better
experiences, resulting in more positive reviews and referrals.
CareBridge Consulting: Bringing the Power of Psychology to Your
Practice
At CareBridge Consulting, we provide expert Treatment Coordination
services designed to:
1. Improve case acceptance through patient-focused communication.
2. Enhance patient satisfaction by ensuring they feel heard, informed, and
valued.
3. Relieve front-desk and clinical staff from time-consuming treatment
discussions.
4. Boost private treatment revenue with a structured approach to patient
decision-making.
With our out-of-hours availability, we engage with patients when they are most
receptive, eliminating missed opportunities.