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In dentistry, clinical expertise alone isn’t enough to convert private treatmentplans into accepted cases. Patients’ decisions are driven by more than justlogic—they are influenced by trust, emotions, and perceived value. This is where the role of a Treatment Coordinator (TCO) becomes essential. By understanding patient psychology and decision-making behaviors, a well-trained TCO guides, reassures, and educates patients, leading to increased caseacceptance and […]

The modern patient expects flexibility, convenience, and clear communication—especially when making decisions about private dentaltreatments. However, most dental practices operate strictly within business hours, leaving many potential patients unable to engage in treatment discussions due to work commitments, family responsibilities, or time constraints.This is where out-of-hours treatment coordination is changing the game. By offering evening and weekend consultations, practices can capture more